For dogs prone to dry, scaly, and itchy skin, ExmaRid Deep Cleansing Shampoo is the perfect choice. Our triple action formula contains a natural anti-scurf alternative to coal tar that will leave your pet's coat looking and feeling beautiful. Regular use of this special shampoo will help to keep skin clean and healthy, and reduce the risk of scurf and flaky skin. ExmaRid is a complete skincare system in three simple steps: cleanse and disinfect, soothe and cool, and moisturise to reduce scratching. To maximize the effectiveness of this regime, try our Skin Lotion for added protection and long-term skin health.